Six months into 2026, new vehicle sales remain stable in Canada
How is the Canadian auto market performing at the end of the first half of 2026? All automakers have now released their figures, and the industry as a whole appears stable.
According to data compiled by Automotive News Research and Data Center, 948,977 new vehicles were sold in Canada from January through June, a decline of just 1% compared with the same period in 2025.
Interesting fact: The number of vehicles manufactured domestically fell by 6%, while those imported from abroad rose by 11%.
Despite a 6% decline, General Motors once again leads all automakers in terms of Canadian sales. Its total of 148,640 vehicles during the first six months of 2026 gives it a 15.4% market share. It’s also the leader in the electric vehicle segment, with sales up 33.4% year-over-year. GM has Cadillac and the return of the Chevrolet Bolt to thank for this.
Ford ranks second among automakers with 137,631 vehicles sold so far this year. Toyota (including Lexus) and Hyundai (including Kia and Genesis) follow with 129,674 and 127,703 units, respectively.
Speaking of Toyota, it is the only Japanese automaker currently posting gains (4%). Mazda (-14%), Nissan (-14%), Subaru (-12%), Honda (-6%), and Mitsubishi (-4%) are facing tougher times.
Stellantis continues to regain ground, reporting a 6% increase in sales. The same is true for the Volkswagen Group, which, despite its international setbacks, has just ended the first half of 2026 with a 9% jump in sales in Canada.
As for the rest of the year, the Canadian market could contract slightly. And it will be important to watch whether U.S. President Donald Trump follows through on his recent threat to impose additional 50% tariffs on vehicles manufactured in Canada in a further escalation of the trade war he has launched.
